Our Rocket Red 
is the bold, iconic, vibrant expression 
of our brand.

Life’s biggest decisions needed more clarity.

Each of our core colors needs to deliver clarity across the brand. We communicate important information to many people, so every color and tone was developed with accessibility front of mind.

We benchmarked them all against clear WCAG guidelines as a requirement for high contrast and text legibility.

Clarity that's designed for everyone.

When testing for color blindness, our tones were assessed across multiple applications to ensure every shade translated clearly, regardless of a customer’s vision.

Colors were printed physically and tested in a full monochromatic range to confirm clarity, especially when used in data visualization.