Our logo is the most recognizable symbol of who we are.

The symbol.

The Halo is our icon of protection, opportunity, and progress, applied consistently with boldness and simplicity to bring purpose to our brand.

The wordmark.

Our logotype was crafted with friendliness and approachability in mind. It’s an even-width, title-case sans serif with subtle details that create a sense of unity across every letterform. To get a sense of this intentional flow, look to the R and K.

The construction.

We give our assets room to breathe. The stem of our R guides this distance, creating a distinctive clear space that enhances clarity and visibility across our brand.

Familiar,
but different.

When Redfin joined us, its logo received a refresh using the same principles as the Rocket wordmark, ensuring it carried a similar sense of authority, care, and trust.

Defining a new luxury.

Since Redfin also operates within the luxury housing market, we created a sub-brand that stands out while maintaining confident unity with its parent brand.